The impact of social media on young people’s attitudes towards independence

Dr Mark Shephard, Dr Stephen Tagg and Dr Stephen Quinlan, University of Strathclyde, and Dr Jan Eichhorn and Professor Lindsay Paterson, University of Edinburgh This project built on existing ESRC–funded research (the Future of the UK and Scotland cross-investment AQMeN social media project) on the impact of social media on attitudes towards independence. This project had two specific objectives: 1)

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Social media and the 2014 Scottish Independence Referendum: The Twitter dimension

Dr Mark Shephard, Dr Stephen Quinlan, Dr Stephen Tagg, University of Strathclyde and Professor Lindsay Paterson, University of Edinburgh This project sought to examine the role of Twitter in the referendum campaign, while tying in with the existing ESRC funded/AQMeN supported project on social media and its impact in the referendum. Social media is becoming an ever more important part

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The impact of social media discussion threads on public sentiment

This project conducted research on the impact of widely accessed social media discussion threads about people’s sentiments and opinions on Scottish independence and devolution, political leaders and their parties. The project was particularly focused on uncovering who is affected, and when and how they are affected. It also explored changes over time as the debate was building ahead of the

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